I'm Joanna.


As an NYC-based UX designer, I am curious about people's motivations and behaviors. I'm passionate about creating digital services give users back their power and provide access to underrepresented groups.

Drawing on my education in Human Development and Computer Science, I have a unique set of skills for understanding users and their goals, communicating with engineers/developers, and creating designs that are intuitive, creative, and feasible to implement.

When I'm not designing, you can find me spinning at the ice rink, crocheting produce bags, or testing out new skincare products.

You can reach me at joannaxchoi@gmail.com.