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ABOUT RESUME

Fast Account Switching

LOG IN | SAAS | UX RESEARCH | UI DESIGN
A multi-account log in experience where individuals can quickly switch between accounts.

SECTIONS

◦  Overview ◦  Process ◦  Design ◦  Reflection

Overview

Problem

Many users in FINRA have more than one account for FINRA applications. The current system requires the user’s credentials upon each account log in.

Time

3 months (Design)

5 months (Build)

Team

UX Researcher (me)

Product Designer (me)

Product Manager

Engineering Team

Tools

Adobe XD

Miro

Jira

Confluence

Process

Discovery

Requirements & constraints gathering

Security limitations information gathering

Synthesis

User scenarios

User Flow

Design

High-fidelity prototype

Usability testing of high-fidelity prototype

High-fidelity design iteration

Develop

Document design specs in Confluence

Collaborate with product managers and engineers on JIRA tickets

Design

Please reach out if you would like to learn more about my work and process.

Reflection

Impact

  • Users save between 15 seconds to 5 minutes per log in or account switched.
  • Users no longer have to remember multiple passwords to log into their various accounts.

“I was at the ***** conference. Nearly every person I spoke with thanked us for bringing this capability to light. They say it is a HUGE time saver and removes friction in their day.”

“I met with individuals from *****, *****, and *****. 100% positive feedback. Some felt this was a game changer in their lives.”‍

Learnings

  • Logging into an account is the most common problem FINRA’s call center agents receive inquiries about.
  • Users saved between 15 seconds to 5 minutes per login.
  • During usability testing, 9 out of 10 users said this new feature is beneficial for the multiple accounts they log into regularly.

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©2020 Designed & Built by Joanna Choi 🌸